BELIEVE
nubank
wieden+kennedy,
2023
conception/art direction
wieden+kennedy,
2023
conception/art direction
Nubank began as a bold startup just a few years ago and has since risen to become the fifth-largest bank in Brazil. In 2023, it took on its biggest stage yet, becoming an official sponsor of the World Cup in South America. The message had to echo the brand’s own journey: believe, and go for it.
Our film tells this story through the eyes of children, capturing the magic of giving it your all when it feels like the whole world — or at least everyone who matters — is watching. Because when you truly believe, incredible things can happen.
Our film tells this story through the eyes of children, capturing the magic of giving it your all when it feels like the whole world — or at least everyone who matters — is watching. Because when you truly believe, incredible things can happen.