ANNOYNGLY IRRESISTIBLE

cheetos
almap bbdo,
2023
concept/art direction
For the launch of Cheetos Crunchy in Brazil, we showed that the sound of people eating is only annoying when you're not the one eating.

Profissionais do Ano 1x Shortlist



part II
To expand our campaign during the summer, we recruited two of Brazil’s most annoyingly irresistible voices—Laurinha do Camarão and MC Melody—as our influencers.