FRESH DROPS
sprite
wieden+kennedy,
2020
concept/art direction
wieden+kennedy,
2020
concept/art direction
Sprite has been scientifically proven to be the most effective drink for curing a hangover. So, we launched a campaign on the most notorious day for hangovers in Brazil: the day after Carnaval.
These drops were part of a series of micro-commercials called Fresh Drops: refreshing sips of animated madness, created to launch Sprite's new positioning “Stay Fresh".
Brazilian Creative Club 1x Silver Star
These drops were part of a series of micro-commercials called Fresh Drops: refreshing sips of animated madness, created to launch Sprite's new positioning “Stay Fresh".
Brazilian Creative Club 1x Silver Star