RARE LIKE FYS
fys (heineken group)
almap bbdo,
2023
concept/art direction
almap bbdo,
2023
concept/art direction
FYS is hard to come by. But why is that?
Is it because our distribution is kind of 💩? Absolutely not.
We'd rather say FYS is hard to find because a soda with 50% less sugar and less marketing is a rare gem.
Is it because our distribution is kind of 💩? Absolutely not.
We'd rather say FYS is hard to find because a soda with 50% less sugar and less marketing is a rare gem.
part II
We took the conversation to social media, inviting our audience to find hidden FYS in illustrations inspired by our films.
