ISLAND
o boticário
almap bbdo,
2024
conception/art direction
almap bbdo,
2024
conception/art direction
As the well-known African proverb wisely says: it takes a whole village to raise a child. However, in Brazil, 62.7% of mothers find themselves fatigued and overwhelmed. As a response, on Mother's Day, O Boticario introduced a thought-provoking conversation which not only unveiled the challenges faced by many mothers, but also resonated as a compelling wake-up call to society as a whole.
Profissionais do Ano 1x Shortlist
Effie Latam 1x Shortlist
Effie Brazil 1x Bronze
FIAP 1x Bronze
Profissionais do Ano 1x Shortlist
Effie Latam 1x Shortlist
Effie Brazil 1x Bronze
FIAP 1x Bronze


