ISLAND

o boticário
almap bbdo,
2023
concept/art direction
As the well-known African proverb wisely says: it takes a whole village to raise a child. However, in Brazil, 62.7% of mothers find themselves fatigued and overwhelmed. As a response, on Mother's Day, O Boticario introduced a thought-provoking conversation which not only unveiled the challenges faced by many mothers, but also resonated as a compelling wake-up call to society as a whole.

Profissionais do Ano 1x Shortlist 
Effie Latam 1x Shortlist 
Effie Brazil 1x Bronze / 1x Shortlist
FIAP 1x Bronze / 1x Shortlist