PLANT-BASED MAY CAUSE


plant based foods association (pbfa)
akqa bloom,
2024
concept/art direction
There are many misconceptions when it comes to plant-based foods and what eating them may cause. Will I lose my dinner invite? Will I have to give up my favorite recipes? Do I have to become a vegan?

But what if there are only positive side effects to adding plant-based foods to your diet? To inform people about the many amazing things plant-based foods may cause, the Plant-Based Foods Association launched a 10,000-word leaflet full of things Plant-based foods may actually cause, in the best way possible - both for us and the planet.