DIFFERENT IS GOOD
phsd
2020
conception/art direction
2020
conception/art direction
PSHD is a dynamic, independent fashion brand driven by the ever-evolving lifestyles of its customers. It thrives on embracing change and constantly seeks innovation rather than settling for a single perspective.
For the launch of the Different is Good collection, we delved into the process of reshaping, deconstructing and rebuilding society. This was done by tackling issues encompassing gender, religion and values, all of which were encapsulated into a succinct, independently produced short film.
For the launch of the Different is Good collection, we delved into the process of reshaping, deconstructing and rebuilding society. This was done by tackling issues encompassing gender, religion and values, all of which were encapsulated into a succinct, independently produced short film.
