DIFFERENT IS GOOD
phsd,
2020
concept/art direction
2020
concept/art direction
PSHD is a dynamic, independent fashion brand driven by the ever-evolving lifestyles of its customers. It thrives on embracing change and constantly seeks innovation rather than settling for a single perspective.
For the launch of the Different is Good collection, we delved into the process of reshaping, deconstructing and rebuilding society. This was done by tackling issues encompassing gender, religion and values, all of which were encapsulated into a succinct, independently produced short film.
Photos by Sophia Lautert
For the launch of the Different is Good collection, we delved into the process of reshaping, deconstructing and rebuilding society. This was done by tackling issues encompassing gender, religion and values, all of which were encapsulated into a succinct, independently produced short film.
Photos by Sophia Lautert
Launch Event
The release of the film Different is Good took place at an event held at the Void Store/Bar. Following the screening, the night continued with a voguing dance competition, with some of the dancers dressed in PHSD clothing and accessories.
Photos by Luiz Ferreira
Photos by Luiz Ferreira
