VIS ID
planetary guardians
akqa bloom,
2024
art direction
akqa bloom,
2024
art direction
Johan Rockström and over 28 of the best scientists in the world have created the Planetary Boundaries. This framework identifies nine boundaries within which humanity can continue to thrive. Unfortunately, six of them have already been crossed. So, the Planetary Guardians were born: a collective of world leaders, politicians, scientists, and activists to protect Earth and keep it within these boundaries.
To create its visual identity and positioning, we listened to the most important voice: the Earth’s voice. Collaborating with Aza Raskin and the Earth Species Project, the design employs machine learning to transform sounds emitted by nature into 3d shapes that become our logo and a living, breathing identity system.
Cannes Lions 1x Silver, 4x Shortlists
One Show 3x Shortlist
To create its visual identity and positioning, we listened to the most important voice: the Earth’s voice. Collaborating with Aza Raskin and the Earth Species Project, the design employs machine learning to transform sounds emitted by nature into 3d shapes that become our logo and a living, breathing identity system.
Cannes Lions 1x Silver, 4x Shortlists
One Show 3x Shortlist
part II
During Climate Week 2024, the Planetary Guardians launched a sustainability-focused bracelet made from repurposed wood — a symbol of commitment to protecting the planet. The bracelet was introduced alongside the Planetary Health Check, a scientific tool developed by the Potsdam Institute for Climate Impact Research to monitor the health of Earth’s critical ecosystems in real time.