MERRYTHON
For more than a decade, Starbucks has made the holidays even more rewarding with a gaming experience that gives customers the chance to win free products, gift cards, and even Starbucks for Life. For the holiday 2025 edition, Starbucks partnered with AKQA to overhaul the entire program. We created a brand new game experience (the Starbucks for Life Merrython), an asset toolkit for the Go-To-Market campaign and a microsite, driving sales, increasing brand love, and setting up the future of the program. With a last-minute addition of the Bearista, which went viral, we drove significant organic media pickup and a boost in Starbucks Rewards signups well beyond expectations.
