You Fail, You Win            
Client: Mondelez [Bis]
Agency: Wieden+Kennedy
My role: Conception, art direction
Year: 2020

Bis is the perfect sweet snack to share with friends. But what about those who failed their classes and won't be reunited with their usual classmates?

To help them forge new friendships, we decided to exchange their failing grades for Bis packs.

This initiative was launched by inviting some real-life repeat students to share their experiences.

Then, we released a video sharing what happened on the day of the exchange:

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