https://luizalopes.work Luiza Lopes Fri, 18 Sep 2026 15:04:14 +0000 https://luizalopes.work en https://luizalopes.work/Main-page Wed, 16 Apr 2025 15:49:17 +0000 Luiza Lopes https://luizalopes.work/Main-page LUIZA LOPES&nbsp;ACD / AD&nbsp; ABOUTLINKEDIN PHOTOS PLANETARY GUARDIANS 🌎 LISTENING TO THE EARTH 🌎 PLANETARY GUARDIANS 🌎 LISTENING TO THE EARTH 🌎&nbsp; HEINZ 🚀 MARZ EDITION 🍅&nbsp; AIRBNB 🏠 EL GETAWAY 🏠&nbsp; NIKE ◻️ THE ROOM ◻️ NIKE ◻️ THE ROOM ◻️&nbsp; PBFA 🍄 PLANT-BASED MAY CAUSE ⚠️&nbsp;PBFA 🥑 PLANT-BASED MAY CAUSE ⚠️&nbsp; STARBUCKS ☕️ MERRYTHON 🏃🏽‍♀️ STARBUCKS ☕️ MERRYTHONE 🏃🏽‍♀️&nbsp; ISLAND 🏝️ O BOTICÁRIO 🏝️&nbsp; FRESH DROPS 🧊 SPRITE 🧊&nbsp; CHEETOS 💥 ANNOYNGLY IRRESISTIBLE 💥&nbsp; PHSD 🌈 DIFFERENT IS GOOD 🌈&nbsp; &nbsp;BELIEVE 🏟️ NUBANK 🏟️ BELIEVE 🏟️ NUBANK 🏟️ CHEETOS&nbsp;🧀️ NO MORE DRAMA 🧀️&nbsp; RARE LIKE FYS 👀 HEINEKEN GROUP 👀&nbsp; FEMINIPSUM 👩‍💻&nbsp;FEMINIPSUM&nbsp;👩‍💻&nbsp; © 2026 NYC / NY https://luizalopes.work/film-archive Fri, 18 Sep 2026 15:04:14 +0000 Luiza Lopes https://luizalopes.work/film-archive FILM ARCHIVE ︎ ︎ <img width="3750" height="2110" width_o="3750" height_o="2110" data-src="https://freight.cargo.site/t/original/i/8049a0b233c28c5c1ffed903c522ec627c3c34f2fdc82c06f368f83e9190ecce/15_LA_Portra-400.png" data-mid="252307657" border="0" src="https://freight.cargo.site/w/1000/i/8049a0b233c28c5c1ffed903c522ec627c3c34f2fdc82c06f368f83e9190ecce/15_LA_Portra-400.png" /> <img width="3750" height="2110" width_o="3750" height_o="2110" data-src="https://freight.cargo.site/t/original/i/408ef01fa44552c1e0d50d9c10d9af32db6e7fb232e63d22bf1d617bcb6421e4/5_LA_Portra-400.png" data-mid="252307634" border="0" src="https://freight.cargo.site/w/1000/i/408ef01fa44552c1e0d50d9c10d9af32db6e7fb232e63d22bf1d617bcb6421e4/5_LA_Portra-400.png" /> <img width="2158" height="3041" width_o="2158" height_o="3041" data-src="https://freight.cargo.site/t/original/i/87faaa32269618c53737c1cd255e7020ba06604481327ea990809e8e73870c0b/9_LA_Portra-400.png" 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data-src="https://freight.cargo.site/t/original/i/c5cb648f7ee58b8a5a38fe4342962b7b858fc60ba36e305e16bc2075e03718cc/3_LA_Portra-400.png" data-mid="252307633" border="0" src="https://freight.cargo.site/w/1000/i/c5cb648f7ee58b8a5a38fe4342962b7b858fc60ba36e305e16bc2075e03718cc/3_LA_Portra-400.png" /> <img width="3750" height="2110" width_o="3750" height_o="2110" data-src="https://freight.cargo.site/t/original/i/9526906bc69604db94f01a50fa19bdab6b77ce315e5864b817a6a7103b56a496/2_LA_Portra-400.png" data-mid="252307632" border="0" src="https://freight.cargo.site/w/1000/i/9526906bc69604db94f01a50fa19bdab6b77ce315e5864b817a6a7103b56a496/2_LA_Portra-400.png" /> <img width="3750" height="2110" width_o="3750" height_o="2110" data-src="https://freight.cargo.site/t/original/i/966616b78d1c06f730eb1756aeba55c3a1c396d53f7b0b1d62c0d359a637928d/1_LA_Portra-400.png" data-mid="252307631" border="0" src="https://freight.cargo.site/w/1000/i/966616b78d1c06f730eb1756aeba55c3a1c396d53f7b0b1d62c0d359a637928d/1_LA_Portra-400.png" /> <img width="3750" height="2110" width_o="3750" height_o="2110" data-src="https://freight.cargo.site/t/original/i/6c79fc26dee595e9a5c91d729fc0cce2125f90f14efc1c9eabcd34d1fe25c3e4/1_MIA_Portra-400.png" data-mid="252307645" border="0" src="https://freight.cargo.site/w/1000/i/6c79fc26dee595e9a5c91d729fc0cce2125f90f14efc1c9eabcd34d1fe25c3e4/1_MIA_Portra-400.png" /> <img width="4500" height="3000" width_o="4500" height_o="3000" data-src="https://freight.cargo.site/t/original/i/4dc214969bd1822b0eafd37469ec14143f15ef848633c0dccad6ad225131ee53/29-Portra-400-2.png" data-mid="252309743" border="0" src="https://freight.cargo.site/w/1000/i/4dc214969bd1822b0eafd37469ec14143f15ef848633c0dccad6ad225131ee53/29-Portra-400-2.png" /> <img width="3750" height="2110" width_o="3750" height_o="2110" data-src="https://freight.cargo.site/t/original/i/acabb47e1bced101357773e329d193a7aa7f6365fd8872b99dc503a2d6c9bef1/20_Rio_Superia400.png" data-mid="252307640" border="0" src="https://freight.cargo.site/w/1000/i/acabb47e1bced101357773e329d193a7aa7f6365fd8872b99dc503a2d6c9bef1/20_Rio_Superia400.png" /> <img width="3750" height="2110" width_o="3750" height_o="2110" data-src="https://freight.cargo.site/t/original/i/62ceebd0311b7cbfe45e5fc310651e646e5af9ea77373ca9b9d12f76fd3884fa/17_Rio_Superia400.png" data-mid="252307629" border="0" src="https://freight.cargo.site/w/1000/i/62ceebd0311b7cbfe45e5fc310651e646e5af9ea77373ca9b9d12f76fd3884fa/17_Rio_Superia400.png" /> <img width="2158" height="3041" width_o="2158" height_o="3041" data-src="https://freight.cargo.site/t/original/i/87890a58a66bbde110283477746c08304c3cf107e5887a6d9b9dbb234b9cc6de/9_Rio_Superia400.png" data-mid="252307627" border="0" src="https://freight.cargo.site/w/1000/i/87890a58a66bbde110283477746c08304c3cf107e5887a6d9b9dbb234b9cc6de/9_Rio_Superia400.png" /> <img width="3750" height="2110" width_o="3750" height_o="2110" data-src="https://freight.cargo.site/t/original/i/9de05dbcf7e4e4ec91dc94a79406eb0de02e7e61b53515128fe968744399abb5/15_Rio_Superia400.png" data-mid="252307628" border="0" src="https://freight.cargo.site/w/1000/i/9de05dbcf7e4e4ec91dc94a79406eb0de02e7e61b53515128fe968744399abb5/15_Rio_Superia400.png" /> https://luizalopes.work/PLANETARY-GUARDIANS-VIS-ID-1 Fri, 18 Apr 2025 04:40:24 +0000 Luiza Lopes https://luizalopes.work/PLANETARY-GUARDIANS-VIS-ID-1 LISTENING TO THE EARTH ︎ planetary guardiansakqa bloom,2024art direction/design Johan Rockström and over 28 of the best scientists in the world have created the Planetary Boundaries. This framework identifies nine boundaries within which humanity can continue to thrive. Unfortunately, six of them have already been crossed. So, the Planetary Guardians were born: a collective of world leaders, politicians, scientists, and activists to protect Earth and keep it within these boundaries. To create its visual identity and positioning, we listened to the most important voice: the Earth’s voice. Collaborating with Aza Raskin and the Earth Species Project, the design employs machine learning to transform sounds emitted by nature into 3d shapes that become our logo and a living, breathing identity system. Cannes Lions 1x Silver, 4x Shortlists D&amp;AD 1x Wood PencilOne Show 1x Merit <img width="6000" height="3376" width_o="6000" height_o="3376" data-src="https://freight.cargo.site/t/original/i/a8a409bf000bda05ac667706ce4e84a99753140121be6ec199dfb5439046e2a5/CLOUDS.jpg" data-mid="231529485" border="0" src="https://freight.cargo.site/w/1000/i/a8a409bf000bda05ac667706ce4e84a99753140121be6ec199dfb5439046e2a5/CLOUDS.jpg" /><img width="7087" height="4724" width_o="7087" height_o="4724" data-src="https://freight.cargo.site/t/original/i/ac88e80ed871fbbf0e1ce439797df5f915916ee24b77b218fd91bcc9af620545/BOARD-POSTERS.jpg" data-mid="231529486" border="0" src="https://freight.cargo.site/w/1000/i/ac88e80ed871fbbf0e1ce439797df5f915916ee24b77b218fd91bcc9af620545/BOARD-POSTERS.jpg" /> <img width="7087" height="4724" width_o="7087" height_o="4724" data-src="https://freight.cargo.site/t/original/i/d710bef833875c6abeaebf2dc4973fda4dac1673bf3e4942fa408420178a0d79/BOARD-EDITORIAL.jpg" data-mid="231529377" border="0" src="https://freight.cargo.site/w/1000/i/d710bef833875c6abeaebf2dc4973fda4dac1673bf3e4942fa408420178a0d79/BOARD-EDITORIAL.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6340a2ce61c6a0d1ebf3965ddfecefef9a25a9129235195779e75ace491c952f/EDITORIAL-PAGES.gif" data-mid="232860473" border="0" src="https://freight.cargo.site/w/1000/i/6340a2ce61c6a0d1ebf3965ddfecefef9a25a9129235195779e75ace491c952f/EDITORIAL-PAGES.gif" /> <img width="2880" height="2039" width_o="2880" height_o="2039" data-src="https://freight.cargo.site/t/original/i/5d2f1b6dad01897c0dae60c462e657aa4f379e6b9ed28fba4ed14ba09d6bb83e/editorial11.png" data-mid="232914475" border="0" src="https://freight.cargo.site/w/1000/i/5d2f1b6dad01897c0dae60c462e657aa4f379e6b9ed28fba4ed14ba09d6bb83e/editorial11.png" /> <img width="2880" height="2039" width_o="2880" height_o="2039" data-src="https://freight.cargo.site/t/original/i/358d012d266d5ac97c8b00a752ca811717a3dd157b9b2a374248a1be4489f1e4/editorial12.png" data-mid="232914476" border="0" src="https://freight.cargo.site/w/1000/i/358d012d266d5ac97c8b00a752ca811717a3dd157b9b2a374248a1be4489f1e4/editorial12.png" /> <img width="2880" height="2039" width_o="2880" height_o="2039" data-src="https://freight.cargo.site/t/original/i/9671d5508f2e2d50dd0d8ab045c37396acdde90b4309f511e682acc0e9c277bc/editorial14.png" data-mid="232914482" border="0" src="https://freight.cargo.site/w/1000/i/9671d5508f2e2d50dd0d8ab045c37396acdde90b4309f511e682acc0e9c277bc/editorial14.png" /> <img width="2880" height="2039" width_o="2880" height_o="2039" data-src="https://freight.cargo.site/t/original/i/a29bfa1703d4b43f1a517a65e1a3fbf7beb813c5aeb9ad6ea5effa3981839598/arctic3.png" data-mid="234384380" border="0" src="https://freight.cargo.site/w/1000/i/a29bfa1703d4b43f1a517a65e1a3fbf7beb813c5aeb9ad6ea5effa3981839598/arctic3.png" /> <img width="2880" height="2039" width_o="2880" height_o="2039" data-src="https://freight.cargo.site/t/original/i/b950d89ffd7dbb4fd7dd7edbe659886d5e7e751cb9f840e7241abcb3b1af3b28/arctic1.png" data-mid="234384378" border="0" src="https://freight.cargo.site/w/1000/i/b950d89ffd7dbb4fd7dd7edbe659886d5e7e751cb9f840e7241abcb3b1af3b28/arctic1.png" /> <img width="2880" height="2039" width_o="2880" height_o="2039" data-src="https://freight.cargo.site/t/original/i/0e0f016b69f2915d0b66286d1ecddf85885eaa111baf9c415379645113187f51/arctic2.png" data-mid="234384379" border="0" src="https://freight.cargo.site/w/1000/i/0e0f016b69f2915d0b66286d1ecddf85885eaa111baf9c415379645113187f51/arctic2.png" /> <img width="2880" height="2039" width_o="2880" height_o="2039" data-src="https://freight.cargo.site/t/original/i/34f0d09c62c65027dfe4352d5bcc9d41640aaa2787abaa2fbce36cc6cda634c6/siberian.png" data-mid="234384423" border="0" src="https://freight.cargo.site/w/1000/i/34f0d09c62c65027dfe4352d5bcc9d41640aaa2787abaa2fbce36cc6cda634c6/siberian.png" /> part II During Climate Week 2024 in New York, the Planetary Guardians launched a sustainability-focused bracelet made from repurposed wood, a symbol of commitment to protecting the planet. The bracelet was introduced alongside the Planetary Health Check, a scientific tool developed by the Potsdam Institute for Climate Impact Research to monitor the health of Earth’s critical ecosystems in real time. &nbsp; https://luizalopes.work/HEINZ-HEINZ-MARZ-EDITION Wed, 16 Apr 2025 15:28:32 +0000 Luiza Lopes https://luizalopes.work/HEINZ-HEINZ-MARZ-EDITION HEINZ MARZ EDITION ︎ heinzafrica creative,2021art direction/label design/campaign concept With regards to our own survival here on this planet, one of the biggest questions is: how do we grow in soils that are less than ideal? After more than 100 years of growing the best tomatoes on Earth, Heinz worked alongside with the Aldrin Space Institute to create a ketchup in the harshest conditions ever: the Martian soil. D&amp;AD 1x Graphite Pencil, 1x ShortlistCannes Lions 3x Shortlists&nbsp;El Ojo de Iberoamerica 1x GP, 4x Golds, 4x Silvers, 3x BronzesBrazilian Creative Club 2x InBook <img width="3000" height="1688" width_o="3000" height_o="1688" data-src="https://freight.cargo.site/t/original/i/81fa81d27cf330ce15d74385569ba4990ee3ac8c46d25672715fa3ff27172530/PATTERN.png" data-mid="234120894" border="0" src="https://freight.cargo.site/w/1000/i/81fa81d27cf330ce15d74385569ba4990ee3ac8c46d25672715fa3ff27172530/PATTERN.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4033dd3f5d6fa435184544c6bbf042006ba3556474362406404cbfd4f38c3a2e/LABEL-HEINZ.png" data-mid="234122463" border="0" src="https://freight.cargo.site/w/1000/i/4033dd3f5d6fa435184544c6bbf042006ba3556474362406404cbfd4f38c3a2e/LABEL-HEINZ.png" /> <img width="2500" height="3859" width_o="2500" height_o="3859" data-src="https://freight.cargo.site/t/original/i/eda6fef72d1eb2b9d8f81107de20c5db7588921e9c5589bc1b5475c601504ef8/posterheinz.png" data-mid="234393602" border="0" src="https://freight.cargo.site/w/1000/i/eda6fef72d1eb2b9d8f81107de20c5db7588921e9c5589bc1b5475c601504ef8/posterheinz.png" /> <img width="2147" height="3308" width_o="2147" height_o="3308" data-src="https://freight.cargo.site/t/original/i/4aaea24612173bf86e818526938f2a0bc585536f1f41e48f26f94b0815b4b584/stillbottles.png" data-mid="234394043" border="0" src="https://freight.cargo.site/w/1000/i/4aaea24612173bf86e818526938f2a0bc585536f1f41e48f26f94b0815b4b584/stillbottles.png" /> <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/745c23567d61416aceaf8592ad9b38f988d118b7a5589daf72a9dc489d0e0f91/mockup1.png" data-mid="234393628" border="0" src="https://freight.cargo.site/w/1000/i/745c23567d61416aceaf8592ad9b38f988d118b7a5589daf72a9dc489d0e0f91/mockup1.png" /> <img width="4500" height="2532" width_o="4500" height_o="2532" data-src="https://freight.cargo.site/t/original/i/1c01eebd34d95fa20f4f916dcfcf771c1a711ea06c05192d124202f72150f134/ooh1.png" data-mid="234393601" border="0" src="https://freight.cargo.site/w/1000/i/1c01eebd34d95fa20f4f916dcfcf771c1a711ea06c05192d124202f72150f134/ooh1.png" /> <img width="3000" height="3000" width_o="3000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/771dc41b2bf7efcc1feb93538fb93849e690d78578b1a88b09b5d238b23f6afb/world.png" data-mid="234150438" border="0" src="https://freight.cargo.site/w/1000/i/771dc41b2bf7efcc1feb93538fb93849e690d78578b1a88b09b5d238b23f6afb/world.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4dd7a155cde77d3d30bacab49269092ec8c161dd15679b3f46b699b69585bedc/labels2.gif" data-mid="234395019" border="0" src="https://freight.cargo.site/w/1000/i/4dd7a155cde77d3d30bacab49269092ec8c161dd15679b3f46b699b69585bedc/labels2.gif" /> <img width="3000" height="1687" width_o="3000" height_o="1687" data-src="https://freight.cargo.site/t/original/i/7701434b9ab4a5b3fbee8b37f629a4e5d3f51405cc463f360550d6246d9aa148/PR-Heinz-7.png" data-mid="234146661" border="0" src="https://freight.cargo.site/w/1000/i/7701434b9ab4a5b3fbee8b37f629a4e5d3f51405cc463f360550d6246d9aa148/PR-Heinz-7.png" /> https://luizalopes.work/EL-GETAWAY-AIRBNB Mon, 01 Dec 2025 22:56:40 +0000 Luiza Lopes https://luizalopes.work/EL-GETAWAY-AIRBNB EL GETAWAY ︎ airbnb akqa, 2026concept/art direction To reach U.S. Latino families, Airbnb created a campaign grounded in the everyday truths of Latino culture. With director Ricardo Jones, we captured a real day at an Airbnb.&nbsp; Instead of a traditional VO, the film is driven by a voice note from the family group chat. because for Latinos, the trip doesn’t start at arrival, it starts the moment the link is shared. As they imagine the trip, we see it come to life. <img width="4448" height="3096" width_o="4448" height_o="3096" data-src="https://freight.cargo.site/t/original/i/32eb9d4118c110e90ab7bbf7af2957663ebd10feb9680c64bcbd54d53d5d3e39/260403_AIRBNB_LATINO-TRIPS_Static_Carousel_AllRooms_01_V1.jpg" data-mid="247427217" border="0" src="https://freight.cargo.site/w/1000/i/32eb9d4118c110e90ab7bbf7af2957663ebd10feb9680c64bcbd54d53d5d3e39/260403_AIRBNB_LATINO-TRIPS_Static_Carousel_AllRooms_01_V1.jpg" /> <img width="4448" height="3096" width_o="4448" height_o="3096" data-src="https://freight.cargo.site/t/original/i/1d58d5473cfa31a2ed17013690d35b3401de9f377d471aff0e4b6ebf5c4b3015/260403_AIRBNB_LATINO-TRIPS_Static_Carousel_AllRooms_02_V1.jpg" data-mid="247427216" border="0" src="https://freight.cargo.site/w/1000/i/1d58d5473cfa31a2ed17013690d35b3401de9f377d471aff0e4b6ebf5c4b3015/260403_AIRBNB_LATINO-TRIPS_Static_Carousel_AllRooms_02_V1.jpg" /> <img width="4448" height="3096" width_o="4448" height_o="3096" data-src="https://freight.cargo.site/t/original/i/f0edb59d5efcc5b979e7507769f76b69513a1766f06797325ac014ca0505bd4a/260403_AIRBNB_LATINO-TRIPS_Static_Carousel_KitchenLR_03_V1.jpg" data-mid="247427215" border="0" src="https://freight.cargo.site/w/1000/i/f0edb59d5efcc5b979e7507769f76b69513a1766f06797325ac014ca0505bd4a/260403_AIRBNB_LATINO-TRIPS_Static_Carousel_KitchenLR_03_V1.jpg" /> <img width="4448" height="3096" width_o="4448" height_o="3096" data-src="https://freight.cargo.site/t/original/i/9c45ea64fd30a17dc852afa2635cfa962e8241e2d10436d23e66bd16a1b1900f/260403_AIRBNB_LATINO-TRIPS_Static_Fallback_Home_01_V1.jpg" data-mid="247427214" border="0" src="https://freight.cargo.site/w/1000/i/9c45ea64fd30a17dc852afa2635cfa962e8241e2d10436d23e66bd16a1b1900f/260403_AIRBNB_LATINO-TRIPS_Static_Fallback_Home_01_V1.jpg" /> Social content https://luizalopes.work/NIKE-THE-ROOM Thu, 21 May 2026 15:22:50 +0000 Luiza Lopes https://luizalopes.work/NIKE-THE-ROOM THE ROOM ︎ nikeakqa,2025art direction/design Most football boot launches start with the product. We chose to start with belief. For Kylian Mbappé’s Mercurial drop, we turned a real photo of his childhood bedroom into an immersive experience. The room was recreated as a multisensory training ground built from the mental exercises Mbappé practiced growing up. Creators stepped inside and were guided through the training by an AI young Mbappé, moving through a series of interactive challenges designed to build the mindset that shaped him. Complete the training, and you didn’t just see the Mercurials, you earned them. D&amp;AD 1x Graphite Pencil <img width="3000" height="2400" width_o="3000" height_o="2400" data-src="https://freight.cargo.site/t/original/i/2f30fcf2ca118753c7bc94dc7184fba94dc0110a20e25e177185a314da5bd8b6/NIKE_TheRoom_2.jpg" data-mid="249944239" border="0" src="https://freight.cargo.site/w/1000/i/2f30fcf2ca118753c7bc94dc7184fba94dc0110a20e25e177185a314da5bd8b6/NIKE_TheRoom_2.jpg" /> <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/755e1d958222cb8e7652fc52bbe9504a9ffbe7960262d2289e3faaccd427ff81/ezgif-6779754176665708.gif" data-mid="250143750" border="0" src="https://freight.cargo.site/w/800/i/755e1d958222cb8e7652fc52bbe9504a9ffbe7960262d2289e3faaccd427ff81/ezgif-6779754176665708.gif" /> <img width="2880" height="1920" width_o="2880" height_o="1920" data-src="https://freight.cargo.site/t/original/i/04007e7a6f0ce7d024755bc5eecccc2c5b0009e883fc91f65b89c24e0cddd597/Screenshot-2026-07-06-at-1.13.34PM.png" data-mid="250144821" border="0" src="https://freight.cargo.site/w/1000/i/04007e7a6f0ce7d024755bc5eecccc2c5b0009e883fc91f65b89c24e0cddd597/Screenshot-2026-07-06-at-1.13.34PM.png" /> <img width="3000" height="2400" width_o="3000" height_o="2400" data-src="https://freight.cargo.site/t/original/i/8387d41c327e382f3f30251f522d25428e573a69f50fb6295071908e269530cc/NIKE_TheRoom_1.jpg" data-mid="249944233" border="0" src="https://freight.cargo.site/w/1000/i/8387d41c327e382f3f30251f522d25428e573a69f50fb6295071908e269530cc/NIKE_TheRoom_1.jpg" /> <img width="3000" height="2400" width_o="3000" height_o="2400" data-src="https://freight.cargo.site/t/original/i/abe19dc9eaa7142bda89b1203b17215bbec5b9d8599518364dbc0017ee29d389/NIKE_TheRoom_5.jpg" data-mid="249944236" border="0" src="https://freight.cargo.site/w/1000/i/abe19dc9eaa7142bda89b1203b17215bbec5b9d8599518364dbc0017ee29d389/NIKE_TheRoom_5.jpg" /> <img width="720" height="1280" width_o="720" height_o="1280" data-src="https://freight.cargo.site/t/original/i/3c917c05b93464f8dc8dd7793b5aa982c64262fc2d6a8d0f8095ecf849f00e42/corte3-1.gif" data-mid="250144045" border="0" src="https://freight.cargo.site/w/720/i/3c917c05b93464f8dc8dd7793b5aa982c64262fc2d6a8d0f8095ecf849f00e42/corte3-1.gif" /> <img width="720" height="1280" width_o="720" height_o="1280" data-src="https://freight.cargo.site/t/original/i/c14524e59c277925c9874c0e63873d5e2b4bba9a199315f5e0f8e5041409c4a7/corte4-2.gif" data-mid="250144062" border="0" src="https://freight.cargo.site/w/720/i/c14524e59c277925c9874c0e63873d5e2b4bba9a199315f5e0f8e5041409c4a7/corte4-2.gif" /> <img width="3000" height="2400" width_o="3000" height_o="2400" data-src="https://freight.cargo.site/t/original/i/993696d67aac79407ad4f6d22d6bd3a50ed7bc782442b9b795243fad00ce63ce/NIKE_TheRoom_3-1.png" data-mid="250144818" border="0" src="https://freight.cargo.site/w/1000/i/993696d67aac79407ad4f6d22d6bd3a50ed7bc782442b9b795243fad00ce63ce/NIKE_TheRoom_3-1.png" /> <img width="3840" height="1280" width_o="3840" height_o="1280" data-src="https://freight.cargo.site/t/original/i/2951626def4bded9e6de84bdbf12e522b2256607a9431a7403ffc32c3e400fd2/Nike-Mbappe_City-Billboard-Template_West2.png" data-mid="250144778" border="0" src="https://freight.cargo.site/w/1000/i/2951626def4bded9e6de84bdbf12e522b2256607a9431a7403ffc32c3e400fd2/Nike-Mbappe_City-Billboard-Template_West2.png" /> https://luizalopes.work/PBFA-MAY-CAUSE Fri, 18 Apr 2025 05:15:20 +0000 Luiza Lopes https://luizalopes.work/PBFA-MAY-CAUSE PLANT-BASED MAY CAUSE ︎ plant based foods association (pbfa)akqa bloom,2024concept/art direction There are many misconceptions when it comes to plant-based foods and what eating them may cause. Will I lose my dinner invite? Will I have to give up my favorite recipes? Do I have to become a vegan? But what if there are only positive side effects to adding plant-based foods to your diet? To inform people about the many amazing things plant-based foods may cause, the Plant-Based Foods Association launched a 10,000-word leaflet full of things Plant-based foods may actually cause, in the best way possible - both for us and the planet. <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/1ac5dd156ef9783521da741ffd66346d4dcd1dd76f559c7f25bc16bba80d8e40/folded.jpg" data-mid="233573478" border="0" src="https://freight.cargo.site/w/1000/i/1ac5dd156ef9783521da741ffd66346d4dcd1dd76f559c7f25bc16bba80d8e40/folded.jpg" /><img width="7087" height="3986" width_o="7087" height_o="3986" data-src="https://freight.cargo.site/t/original/i/0e2c1e45c12b5a24981ea48be8b200f1aef5c46702c95d76b0ae07d5e06b803e/foldingpaper.gif" data-mid="232914853" border="0" src="https://freight.cargo.site/w/1000/i/0e2c1e45c12b5a24981ea48be8b200f1aef5c46702c95d76b0ae07d5e06b803e/foldingpaper.gif" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/7840f6cef889afbf592b5baafd9864d28dfaa598064b319ed1826e9a87676880/front.jpg" data-mid="233573550" border="0" src="https://freight.cargo.site/w/1000/i/7840f6cef889afbf592b5baafd9864d28dfaa598064b319ed1826e9a87676880/front.jpg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/be597554c0141e0758a50654873f7d60e7b67a85d6bfd146928eb76c80bdab81/back.jpg" data-mid="233573549" border="0" src="https://freight.cargo.site/w/1000/i/be597554c0141e0758a50654873f7d60e7b67a85d6bfd146928eb76c80bdab81/back.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1b14b2d24f372644695b71089b553280b578f451a1c3aa07b16ad0dcf634cc35/SELECT-FOTOS2.png" data-mid="232857254" border="0" src="https://freight.cargo.site/w/1000/i/1b14b2d24f372644695b71089b553280b578f451a1c3aa07b16ad0dcf634cc35/SELECT-FOTOS2.png" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/e48c62a16cced853461624180fca88ec55e11ad88d7346902758cce57334c34b/photo2.png" data-mid="234390557" border="0" src="https://freight.cargo.site/w/1000/i/e48c62a16cced853461624180fca88ec55e11ad88d7346902758cce57334c34b/photo2.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/296a4bf21e4c20c255f93955a7be6c335e3ccc10fc90bc19183a0b0981eb3b19/SELECT-FOTOS1.png" data-mid="232857255" border="0" src="https://freight.cargo.site/w/1000/i/296a4bf21e4c20c255f93955a7be6c335e3ccc10fc90bc19183a0b0981eb3b19/SELECT-FOTOS1.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d79a8d661cb38ab244d9f896ed257d3f51e08148334fe2db0fcb0fb9441ded3a/SELECT-FOTOS.png" data-mid="232857251" border="0" src="https://freight.cargo.site/w/1000/i/d79a8d661cb38ab244d9f896ed257d3f51e08148334fe2db0fcb0fb9441ded3a/SELECT-FOTOS.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4a2eee30850f60a7fc6803d0afeb5493f7513f5db9fc0eaaa120cefbf3046cf2/fotogato.png" data-mid="234390558" border="0" src="https://freight.cargo.site/w/1000/i/4a2eee30850f60a7fc6803d0afeb5493f7513f5db9fc0eaaa120cefbf3046cf2/fotogato.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/bc74bca730b03dde2c5f3cb3c8f9d678f3388111da8d1a94e69dd1a86de44d21/SELECT-FOTOS5.png" data-mid="232857250" border="0" src="https://freight.cargo.site/w/1000/i/bc74bca730b03dde2c5f3cb3c8f9d678f3388111da8d1a94e69dd1a86de44d21/SELECT-FOTOS5.png" /> <img width="3000" height="1688" width_o="3000" height_o="1688" data-src="https://freight.cargo.site/t/original/i/3482e586eaede8b6703cdcb9baba7c39ddba0c2259f2f173d97eef71e0dcd8c9/leaflet3.gif" data-mid="234520066" border="0" src="https://freight.cargo.site/w/1000/i/3482e586eaede8b6703cdcb9baba7c39ddba0c2259f2f173d97eef71e0dcd8c9/leaflet3.gif" /> <img width="1266" height="1664" width_o="1266" height_o="1664" data-src="https://freight.cargo.site/t/original/i/a5c0f7061dba61149caf5c806c8892e1556cb2a5dcdfd5763068de4c48936c1f/PORTFOLIO-ILUSTRAS1.png" data-mid="234150996" border="0" src="https://freight.cargo.site/w/1000/i/a5c0f7061dba61149caf5c806c8892e1556cb2a5dcdfd5763068de4c48936c1f/PORTFOLIO-ILUSTRAS1.png" /> <img width="1266" height="1664" width_o="1266" height_o="1664" data-src="https://freight.cargo.site/t/original/i/41be3d56915ef9d11ebc835125ae72498c547eabf4cf9f8e6361c8c5c1ef7aac/PORTFOLIO-ILUSTRAS2.png" data-mid="234150997" border="0" src="https://freight.cargo.site/w/1000/i/41be3d56915ef9d11ebc835125ae72498c547eabf4cf9f8e6361c8c5c1ef7aac/PORTFOLIO-ILUSTRAS2.png" /> <img width="3034" height="1706" width_o="3034" height_o="1706" data-src="https://freight.cargo.site/t/original/i/1b8d3d04861c33fb18384060ec4c3acdd4fd0082c13b8aef38d306f3932ae40b/trouble.png" data-mid="234185761" border="0" src="https://freight.cargo.site/w/1000/i/1b8d3d04861c33fb18384060ec4c3acdd4fd0082c13b8aef38d306f3932ae40b/trouble.png" /> <img width="3034" height="1706" width_o="3034" height_o="1706" data-src="https://freight.cargo.site/t/original/i/e74aec139d5bffdac96ad75235e952ff87796b98a66500b032442ba3e156bf62/op2.png" data-mid="234349856" border="0" src="https://freight.cargo.site/w/1000/i/e74aec139d5bffdac96ad75235e952ff87796b98a66500b032442ba3e156bf62/op2.png" /> <img width="3000" height="3000" width_o="3000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/40897417ab6784f6b8d2bc98ebda8f3f96344aa30faec08f15b37576f8e49b46/pollution-reduction.png" data-mid="234305138" border="0" src="https://freight.cargo.site/w/1000/i/40897417ab6784f6b8d2bc98ebda8f3f96344aa30faec08f15b37576f8e49b46/pollution-reduction.png" /> <img width="3000" height="3000" width_o="3000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/53f23ebd731e6315e77dd22cff9a4c32bc510afcf8c0dc574593aca604675e6c/biodiversityprotection.png" data-mid="234305137" border="0" src="https://freight.cargo.site/w/1000/i/53f23ebd731e6315e77dd22cff9a4c32bc510afcf8c0dc574593aca604675e6c/biodiversityprotection.png" /> <img width="3000" height="1688" width_o="3000" height_o="1688" data-src="https://freight.cargo.site/t/original/i/c3316a6c165297410744068dc98cd03dde74f3c42e91735727bf44837f0f18d1/3icons.png" data-mid="234149380" border="0" src="https://freight.cargo.site/w/1000/i/c3316a6c165297410744068dc98cd03dde74f3c42e91735727bf44837f0f18d1/3icons.png" /> <img width="3000" height="3000" width_o="3000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/730440ecd0cd669deb81b94140508f9982dd83c6c7719ef9e07cc67851cf1226/tastebud.png" data-mid="234149579" border="0" src="https://freight.cargo.site/w/1000/i/730440ecd0cd669deb81b94140508f9982dd83c6c7719ef9e07cc67851cf1226/tastebud.png" /> <img width="3000" height="3000" width_o="3000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/55b4006bc120ba447cc6b946b4f67e448eef4c01d217933b24877b44f00d722c/extermeflavors.png" data-mid="234149580" border="0" src="https://freight.cargo.site/w/1000/i/55b4006bc120ba447cc6b946b4f67e448eef4c01d217933b24877b44f00d722c/extermeflavors.png" /> <img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/abf72406025a77a7e19afe870cf265ce166be2cc3269f03d3d4c871a12763b6c/people_05.jpg" data-mid="233573698" border="0" src="https://freight.cargo.site/w/1000/i/abf72406025a77a7e19afe870cf265ce166be2cc3269f03d3d4c871a12763b6c/people_05.jpg" /> <img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/6ed4db2ea46ef5df4cfb8d42c5c44f5b3a96fa616f822b78f312f33aebd8eae5/people_02.jpg" data-mid="233573695" border="0" src="https://freight.cargo.site/w/1000/i/6ed4db2ea46ef5df4cfb8d42c5c44f5b3a96fa616f822b78f312f33aebd8eae5/people_02.jpg" /> <img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/e0703f8b41df8d2e85f81aaa65f316153d63359e935a291e57805cc3666b77a0/people_03.jpg" data-mid="233573696" border="0" src="https://freight.cargo.site/w/1000/i/e0703f8b41df8d2e85f81aaa65f316153d63359e935a291e57805cc3666b77a0/people_03.jpg" /> <img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/9f805801f02706955662a5a1fee9ddf9c77bb6c8f1ded62d1d84f96d4a77854b/people_04.jpg" data-mid="233573697" border="0" src="https://freight.cargo.site/w/1000/i/9f805801f02706955662a5a1fee9ddf9c77bb6c8f1ded62d1d84f96d4a77854b/people_04.jpg" /> <img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/7685c9adcf464569bafaadd54cd10bd9492f2a4bbb2a5f3d2d0ee15fe7bf0dec/people_01.jpg" data-mid="233573694" border="0" src="https://freight.cargo.site/w/1000/i/7685c9adcf464569bafaadd54cd10bd9492f2a4bbb2a5f3d2d0ee15fe7bf0dec/people_01.jpg" /> https://luizalopes.work/STARBUCKS-FOR-LIFE Mon, 06 Jul 2026 12:39:29 +0000 Luiza Lopes https://luizalopes.work/STARBUCKS-FOR-LIFE MERRYTHON ︎ starbucks akqa, 2025concept/art direction For more than a decade, Starbucks has made the holidays even more rewarding with a gaming experience that gives customers the chance to win free products, gift cards, and even Starbucks for Life. For the holiday 2025 edition, Starbucks partnered with AKQA to overhaul the entire program. We created a brand new game experience (the Starbucks for Life Merrython), an asset toolkit for the Go-To-Market campaign and a microsite, driving sales, increasing brand love, and setting up the future of the program. With a last-minute addition of the Bearista, which went viral, we drove significant organic media pickup and a boost in Starbucks Rewards signups well beyond expectations. <img width="3000" height="1688" width_o="3000" height_o="1688" data-src="https://freight.cargo.site/t/original/i/b1965e05006d21cf8a51a4790d1681674aea47cf2b46ba1fe7edda65d45e40ad/MICROSITE.png" data-mid="250143736" border="0" src="https://freight.cargo.site/w/1000/i/b1965e05006d21cf8a51a4790d1681674aea47cf2b46ba1fe7edda65d45e40ad/MICROSITE.png" /> <img width="3000" height="1688" width_o="3000" height_o="1688" data-src="https://freight.cargo.site/t/original/i/52ca498a6b2da0260c9e13fb9997b76480fad3c226db7be8780458d4c1090529/digital.png" data-mid="250139876" border="0" src="https://freight.cargo.site/w/1000/i/52ca498a6b2da0260c9e13fb9997b76480fad3c226db7be8780458d4c1090529/digital.png" /> <img width="3000" height="1688" width_o="3000" height_o="1688" data-src="https://freight.cargo.site/t/original/i/5adee6dbcbbf22180356be9802e9858486cad79eb32da86e860be1b09ea0033b/social.png" data-mid="250139873" border="0" src="https://freight.cargo.site/w/1000/i/5adee6dbcbbf22180356be9802e9858486cad79eb32da86e860be1b09ea0033b/social.png" /> <img width="3000" height="1688" width_o="3000" height_o="1688" data-src="https://freight.cargo.site/t/original/i/09e25640335a7eeafddce16c291bb5245711df9e00ea0651a6d76da50570b75f/ooh.png" data-mid="250139887" border="0" src="https://freight.cargo.site/w/1000/i/09e25640335a7eeafddce16c291bb5245711df9e00ea0651a6d76da50570b75f/ooh.png" /> <img width="1500" height="945" width_o="1500" height_o="945" data-src="https://freight.cargo.site/t/original/i/3466b713565bc6e59fc88873058c1fec8e3bf4f6468b5641d4bdc456a8c700d9/Starbucks-for-Life-Seattle-Merrython-1.jpg" data-mid="250143335" border="0" src="https://freight.cargo.site/w/1000/i/3466b713565bc6e59fc88873058c1fec8e3bf4f6468b5641d4bdc456a8c700d9/Starbucks-for-Life-Seattle-Merrython-1.jpg" /> <img width="1500" height="945" width_o="1500" height_o="945" data-src="https://freight.cargo.site/t/original/i/f23bf9cfcac2bf2d1b8fb4dc150c39d8d68a7a4d0395f040c4d9969b04e1da11/Sarbucks-for-Life-NYC-Merrython-1.jpg" data-mid="250143338" border="0" src="https://freight.cargo.site/w/1000/i/f23bf9cfcac2bf2d1b8fb4dc150c39d8d68a7a4d0395f040c4d9969b04e1da11/Sarbucks-for-Life-NYC-Merrython-1.jpg" /> <img width="1500" height="945" width_o="1500" height_o="945" data-src="https://freight.cargo.site/t/original/i/ad2d6e264d439dc939c6f515725adb5dfd9e507fafa61be4dd224b8d873dfd38/Starbucks-for-Life-Milan-Merrython-1.jpg" data-mid="250143337" border="0" src="https://freight.cargo.site/w/1000/i/ad2d6e264d439dc939c6f515725adb5dfd9e507fafa61be4dd224b8d873dfd38/Starbucks-for-Life-Milan-Merrython-1.jpg" /> <img width="1500" height="945" width_o="1500" height_o="945" data-src="https://freight.cargo.site/t/original/i/6f26d760046a00837ae3f0eef9f8f49a107343fdfe8a12fc56d5706974e25c4a/Starbucks-for-Life-Tokyo-Merrython-1.jpg" data-mid="250143336" border="0" src="https://freight.cargo.site/w/1000/i/6f26d760046a00837ae3f0eef9f8f49a107343fdfe8a12fc56d5706974e25c4a/Starbucks-for-Life-Tokyo-Merrython-1.jpg" /> <img width="9024" height="4320" width_o="9024" height_o="4320" data-src="https://freight.cargo.site/t/original/i/60482c7be234dcd673a2f2ae0c189bc5c3042a3488e0653873b4a0b1f5af86fc/Starbucks-for-Life-1.png" data-mid="250143495" border="0" src="https://freight.cargo.site/w/1000/i/60482c7be234dcd673a2f2ae0c189bc5c3042a3488e0653873b4a0b1f5af86fc/Starbucks-for-Life-1.png" /> https://luizalopes.work/O-BOTICARIO-ISLAND Wed, 16 Apr 2025 15:28:36 +0000 Luiza Lopes https://luizalopes.work/O-BOTICARIO-ISLAND ISLAND ︎ o boticárioalmap bbdo,2023concept/art direction As the well-known African proverb wisely says: it takes a whole village to raise a child. However, in Brazil, 62.7% of mothers find themselves fatigued and overwhelmed. As a response, on Mother's Day, O Boticario introduced a thought-provoking conversation which not only unveiled the challenges faced by many mothers, but also resonated as a compelling wake-up call to society as a whole. Profissionais do Ano 1x Shortlist&nbsp;Effie Latam 1x Shortlist&nbsp; Effie Brazil 1x Bronze / 1x ShortlistFIAP 1x Bronze / 1x Shortlist <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2e0614dc73be51e9d19cb2d78d095e5d380388fbffab22a12dd3cfbb4c013616/thumb02.png" data-mid="229887183" border="0" src="https://freight.cargo.site/w/1000/i/2e0614dc73be51e9d19cb2d78d095e5d380388fbffab22a12dd3cfbb4c013616/thumb02.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/70e6833aa3ffc84b805f0b7a2b9e39d2662a468879fe84b9362b2c7dee207d28/thumb06.png" data-mid="229887184" border="0" src="https://freight.cargo.site/w/1000/i/70e6833aa3ffc84b805f0b7a2b9e39d2662a468879fe84b9362b2c7dee207d28/thumb06.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1d96c53d67d5ef5ab466ee2d13a9bd55bfa9a11458df6f13e982ebac092825a7/thumb03.png" data-mid="229887179" border="0" src="https://freight.cargo.site/w/1000/i/1d96c53d67d5ef5ab466ee2d13a9bd55bfa9a11458df6f13e982ebac092825a7/thumb03.png" /> https://luizalopes.work/CHEETOS-CRUNCHY Tue, 06 May 2025 19:18:49 +0000 Luiza Lopes https://luizalopes.work/CHEETOS-CRUNCHY ANNOYNGLY IRRESISTIBLE ︎ cheetos almap bbdo, 2023 concept/art direction For the launch of Cheetos Crunchy in Brazil, we showed that the sound of people eating is only annoying when you're not the one eating.Profissionais do Ano 1x Shortlist part II To expand our campaign during the summer, we recruited two of Brazil’s most annoyingly irresistible voices—Laurinha do Camarão and MC Melody—as our influencers. <img width="800" height="450" width_o="800" height_o="450" 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